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Professional Development Is A “Must” For PR Practitioners
Brittany James is a recent graduate from Quinnipiac University with a degree in public relations and a minor in marketing. Currently she is interning at Source Communications, a New York-based...
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BurrellesLuce Newsletter: 10 Tips for Successful Sound Bites
Sound bites, those little nuggets of public relations goodness meant to whet the appetites of news outlets and their audiences, are vital to communications clarity. Yet, they can be difficult to...
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Everyone’s a Journalist: Beyond the Beat
This post first appeared on PRSA’s ComPRehension blog 11.10.10 and is cross-posted with permission. This year’s PRSA 2010 International Conference was my 11th in the past 12 years. As the date...
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BurrellesLuce Newsletter: Using Mobile Apps to Connect With Your Audiences
PR 3.0 is here. We’ve reached a point in media relations history where content may be king, but it is the people (aka audiences) who actually rule. In this new era, it’s no longer enough to capture...
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Media Outlets Leverage Mobile Apps
by Carol Holden* For me, it’s official – the world has gone totally mobile. The other night a commercial, on a kids’ cable channel my daughter watches, featured a Grandmother giving her little grandson...
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Even Santa Can Use Some Good PR and Marketing
At the PRSA 2010 International Conference opening reception, Eric Schwartzman introduced me to Santa’s PR guy, Maj. Brian Martin, deputy chief of staff for communications at NORAD and USNORTHCOM. Ok,...
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BurrellesLuce Newsletter: Bolstering Your Communications Tactics in the New Year
As 2011 unfolds, many PR, communications and marketing professionals are beginning to examine their strategies and determine how they can be applied in the New Year. It’s a time to lay the groundwork...
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Overcoming Blogger’s Block
What to blog about? That is the question I’ve been asking myself for a few days. In my pursuit of a topic for a post, I realized I’m not alone… Writer’s block has always been something that...
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Practical Tips for PR Professionals: Storytelling
October 2011 Facebook re-designs and the advent of Google+ are creating super-charged environments in which to disseminate and consume content online. PR and communications professionals can ramp-up...
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Storytelling for the Digital Age: 2011 PRSA International Conference
This post first appeared on PRSA ComPRehension 10.27.11 and is reposted with permission. Even though the PRSA International Conference was my 12th in the past 13 years, I was excited about this year’s...
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Integrating Online Video Into Your PR Campaigns – Tips from PRSA-NY
Alfred Cox* Last week, on October 27, 2011, I had the opportunity to connect with industry professionals at the PRSA-NY panel, Successfully Integrating Online Video Into Your PR Campaigns. The event...
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Mobile Aids Growth of Traditional Media
Despite what some proponents contend, traditional media is not dead. In truth – it’s not even on life support. Sure, The Media has changed in scope (with the biggest decline in outlets occurring in...
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BurrellesLuce Newsletter: Understanding Your Stakeholders and Traditional Media
July 2012 Traditional media has changed in scope (with a marked decline in outlets occurring in 2009). However, it remains the same in respect to relevancy and in how consumers satiate their growing...
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Experiment in Social Media by ‘Communicating the Experience’
Flickr Image: Capital Communicator - 9/18/12 PRSA-NCC panel on Communicating the Experience featured Heather Freeman, Heather Freeman Media and Public Relations, moderator; Garrett Graff,...
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